{"title":"Ma.La","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMa.La\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is the creative identity of Marta Lu, an artist and tattoo artist from Brescia with Southern Italian roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith a background in Literature and Philosophy and in Arts and Performance Technologies, Marta has developed a visual language in which symbolism, classical iconography and contemporary aesthetics meet fashion, illustration and alternative visual culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn 2015, she founded her first womenswear project, exploring identity, femininity and aesthetic storytelling. In 2023, that creative journey evolved into Ma.La.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTattooing brought a more intimate and permanent dimension to her work. Every illustration is personally conceived and drawn by Marta, carrying its own symbols, narrative and meaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor VIAPRIVA, Ma.La translates this language into silk, beginning with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAETERNUM · ARCANA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aeternum-arcana-i-the-sun","title":"AETERNUM · ARCANA I — THE SUN","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBandana in pure Mulberry silk with hand-rolled edges (100% silk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA symbol of light, vitality, and rebirth. An enigmatic sun emerges among ornamental rays, botanical elements, and hidden symbols.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorn at the neck, the wrist, or left to find its place. It takes the shape of whoever carries it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned by Ma.La for VIAPRIVA.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade in Como, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDimensions provided in the size chart. As this scarf is hand-finished, indicated dimensions may vary slightly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Ma.La for ViaPriva","offers":[{"title":"Default Title","offer_id":54942940266835,"sku":"OTVA1","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/files\/aeternum-arcana-I-the-sun.webp?v=1789416074"},{"product_id":"aeternum-arcana-ii-the-moon","title":"AETERNUM · ARCANA II — THE MOON","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBandana in pure Mulberry silk with hand-rolled edges (100% silk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA symbol of mystery, intuition, and the unseen. A mystical moon meets moths, stars, and esoteric symbols in a composition suspended between dream and reality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorn at the neck, the wrist, or left to find its place. It takes the shape of whoever carries it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned by Ma.La for VIAPRIVA.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade in Como, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDimensions provided in the size chart. As this scarf is hand-finished, indicated dimensions may vary slightly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Ma.La for ViaPriva","offers":[{"title":"Default Title","offer_id":54943250121043,"sku":"OTVA2","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/files\/aeternum-arcana-II-the-moon.webp?v=1789417736"},{"product_id":"aeternum-arcana-iii-the-lovers","title":"AETERNUM · ARCANA III — THE LOVERS","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBandana in pure Mulberry silk with hand-rolled edges (100% silk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA symbol of union, choice, and shared destiny. Two complementary presences meet within an elegant composition framed by flowing botanical motifs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorn at the neck, the wrist, or left to find its place. It takes the shape of whoever carries it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned by Ma.La for VIAPRIVA.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade in Como, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDimensions provided in the size chart. As this scarf is hand-finished, indicated dimensions may vary slightly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Ma.La for ViaPriva","offers":[{"title":"Default Title","offer_id":54944146358611,"sku":"OTVA3","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/files\/aeternum-arcana-III-the-lovers_52fad892-d1ce-40a5-9c57-6ae98d8cc094.webp?v=1789420610"},{"product_id":"aeternum-arcana-iv-love","title":"AETERNUM · ARCANA IV — LOVE","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBandana in pure Mulberry silk with hand-rolled edges (100% silk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe heart as a symbol of passion, vulnerability, and strength. Roses, thorns, and ornamental details surround an eternal emblem reimagined through a contemporary eye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorn at the neck, the wrist, or left to find its place. It takes the shape of whoever carries it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned by Ma.La for VIAPRIVA.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade in Como, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDimensions provided in the size chart. As this scarf is hand-finished, indicated dimensions may vary slightly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Ma.La for ViaPriva","offers":[{"title":"Default Title","offer_id":54944174211411,"sku":"OTVA4","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/files\/aeternum-arcana-IV-love.webp?v=1789420911"},{"product_id":"aeternum-arcana-v-dreams","title":"AETERNUM · ARCANA V — DREAMS","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBandana in pure Mulberry silk with hand-rolled edges (100% silk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA symbol of the unconscious, desire, and imagination. Dreamlike figures, starry skies, and nocturnal creatures unfold into a mysterious world of their own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWorn at the neck, the wrist, or left to find its place. It takes the shape of whoever carries it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned by Ma.La for VIAPRIVA.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade in Como, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDimensions provided in the size chart. As this scarf is hand-finished, indicated dimensions may vary slightly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Ma.La for ViaPriva","offers":[{"title":"Default Title","offer_id":54944202916179,"sku":"OTVA5","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/files\/aeternum-arcana-v-dreams.webp?v=1789421816"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5653\/9731\/collections\/mala_studio.webp?v=1789811898","url":"https:\/\/viapriva.com\/de\/collections\/ma-la.oembed","provider":"viapriva.com","version":"1.0","type":"link"}